Overview

LUX Therapeutics, a leading regenerative medicine brand in Georgia, approached us to design their entire online presence. As a provider of advanced tissue allograft products, LUX Therapeutics needed a digital platform that reflected their innovation and expertise in regenerative medicine while ensuring ease of access for healthcare professionals and patients alike.

Goals

- Establish a modern, professional online presence that aligns with their reputation in the regenerative medicine field

- Provide an intuitive user experience for both healthcare providers and patients

- Increase brand visibility and create a platform that could support future digital marketing initiatives

Strategy

Our team developed a comprehensive strategy to build LUX Therapeutics’ digital presence from the ground up. We aimed to deliver a clean, modern website with a user-friendly interface that catered to both their target audiences—healthcare providers seeking information about their products and patients looking for treatment options.

Key elements of the strategy included:

Website Design & UX: A clean, professional design focused on trust, transparency, and ease of navigation. We ensured that essential product information, patient resources, and contact forms were all easily accessible from the homepage.

Mobile Optimization: The site was built to be fully responsive, providing a seamless experience on all devices, from desktop to mobile.

Content Development: We worked with LUX Therapeutics to structure and create content that conveyed their expertise in regenerative medicine, showcasing their innovative product offerings and therapeutic solutions.

SEO Integration: We optimized the website for search engines to improve visibility and drive organic traffic, focusing on keywords related to regenerative medicine and LUX’s specialties.

Lead Generation Tools: We incorporated contact forms, downloadable patient forms, and calls to action throughout the site to encourage engagement and capture leads.

Results

The new LUX Therapeutics website launched successfully, offering a polished and engaging platform that reflects their leadership in regenerative medicine.

Enhanced online visibility with optimized SEO driving early organic traffic growth

Increased engagement from healthcare professionals and potential patients, with clear pathways for inquiries and product information

Mobile-friendly design that ensures a seamless user experience across devices

Scalable platform ready to support future marketing and lead generation efforts

Conclusion

Our work with LUX Therapeutics resulted in a highly effective online presence that not only bolsters their credibility in the regenerative medicine industry but also serves as a key touchpoint for both providers and patients. The new website positions LUX Therapeutics to expand their digital marketing efforts and continue growing their brand.