Overview

ELCA Golf, a premium women’s golf apparel brand, sought to amplify their Black Friday promotions for the holiday season. They partnered with our agency to create a high-converting Instagram ad campaign targeting women golfers looking for style, comfort, and functionality on the course.

Goals

- Increase website traffic and sales during the Black Friday weekend

- Promote specific holiday offers and discounts

- Expand brand awareness to a wider audience of female golfers

Strategy

Our approach focused on crafting visually appealing Instagram ads that reflected ELCA’s brand ethos—chic, functional, and empowering. We designed a series of ads featuring their popular golf skirts, highlighting key features such as comfort, style, and practicality (e.g., pockets for tees and phones). By leveraging a holiday-themed discount of 20% off, we aimed to drive urgency and incentivize immediate action.

Key elements of the strategy included:

Target Audience: Women golfers aged 25-45, with a secondary audience of gift-buyers (e.g., spouses, friends, and family).

Creative: Clean, modern visuals that featured real models in ELCA’s products, paired with clear discount messaging and free shipping offers on orders over $100.

Copywriting: Engaging headlines and calls-to-action such as "She Wants ELCA" and "Save more when you give more."

Placement: A mix of carousel ads and static posts optimized for Instagram’s feed, featuring a consistent holiday offer theme.

Timing: Launched strategically in the week leading up to Black Friday, with peak spend allocated to the Black Friday weekend itself.

Results

The campaign exceeded the original goals, resulting in a substantial boost in traffic and sales over the Black Friday weekend.

35% increase in website traffic during the promotion period

20% boost in conversion rates compared to non-holiday periods

4x return on ad spend (ROAS)

Significant growth in social media followers, with a 15% increase in engagement on ELCA’s Instagram page.

Conclusion

Our targeted Instagram ad campaign for ELCA Golf successfully drove traffic, boosted sales, and expanded the brand’s digital footprint during the Black Friday season. By combining visually striking creatives with strategic audience targeting, we were able to deliver meaningful results and contribute to ELCA’s overall holiday success.