Overview

BROdenim, a renowned custom denim brand specializing in high-quality custom patches, wanted to scale their in-person customization business to a broader online market. Their high-profile clientele loved the personalized touch of the in-person experience, but BROdenim sought to replicate that for a larger audience while maintaining the same quality. We developed an intuitive online customizer tool that empowered customers to create personalized jackets and patches, all while enhancing BROdenim’s operational efficiency.

Goals

- Transition from in-person jacket customization to an interactive online experience

- Streamline the design consultation process

- Increase customer engagement with more self-service tools for customizing their apparel

Strategy

To achieve BROdenim's objectives, we developed a robust online customizer tool that allowed customers to design their own jackets and select custom patches, replicating the personal touch of their in-store experience. By enabling customers to control the design process with real-time previews, the tool increased engagement while reducing the need for manual design consultations.

We also improved internal processes by streamlining how customer requests moved through the consultation and design phases, reducing the time needed to finalize each custom order.

Key elements of the strategy included:

- Customizer Tool: A highly responsive and intuitive interface that allowed customers to select jacket styles, choose patches, and visualize their designs instantly.

- Efficiency Improvements: Automated workflows that minimized manual input from the design team, speeding up the overall customization process.

- Enhanced Engagement: Tools that allowed customers to have full control over their design, increasing their interaction time on the website and boosting conversions.

- Sales Integration: E-commerce functionality was built into the tool, ensuring a smooth transition from design creation to checkout.

Results

The project delivered measurable improvements in both customer experience and operational efficiency for BROdenim.

- 60% increase in sales after the online customizer tool launch

- 50% reduction in consultation time due to the self-service tool and automated design workflows

- Expansion of customer reach from local to global markets, generating significant new revenue streams

- Increased customer satisfaction with real-time design previews and a smooth purchasing process

Conclusion

By working closely with BROdenim, we successfully transitioned their custom jacket business to a scalable online model. The customizer tool not only increased customer engagement but also streamlined internal operations, helping BROdenim scale efficiently while maintaining its high-quality, personalized service.